Entrepreneurship

UCCA Allied Healthcare OAD Programme

COURSE DESCRIPTION

This course is designed to offer a broad overview and introduction to entrepreneurship.  Entrepreneurship is approached as a way of thinking and acting, as an attitude and behaviour.  Students will learn that entrepreneurship is a process which can be learned, repeated, and applied to any human endeavour. In this course, students will be asked to develop a concept for a viable, scalable business. Topics will include: Feasibility studies, opportunity recognition, idea and product development, business model and business plan development.