Marketing And Sales Promotions

UCCA Allied Healthcare OAD Programme


The Certificate in Marketing and Sales Promotions will develop students’ basic skills in advertising and communications. It will expose them to the fundamentals of customer and client relationships in business. This Diploma provides training and development that is recognised by a broad spectrum of industries.

Upon completion of this programme graduates should be able to:

  • Gain a broad understanding of marketing
  • Understand theories including marketing mix (product, price, place, and promotion)
  • Apply an understanding of marketing channels like social media
  • Efficiently apply analytics in decision making
  • Craft marketing strategies for products/service based businesses
  • Guide customers through the decision journey using promotional tools

Employment/Career Opportunities

The competencies and professional skills to be developed by this programme are the basis for an expanding variety of rewarding careers locally and internationally as a:

  • Marketing Officer
  • Marketing Srtategist
  • Social media corodinator
  • Product marketing manager


Click tabs below to view programme information including the application process, duration, fees and study hours.

Programme Application

Registration for the UCCA Certificate Programmes are now open and will close September 2023.

To register prospective students must complete and submit application along with the following documents

  • Tax Registration Number (TRN)
  • Birth Certififcate
  • One Passport Size Photo
  • Proof of Qualifications (CXC, NVQJ Level 2 or City & Guilds Certification)

After applications are submitted you will receive a provisional acceptance letter with instructions on how to enrol.

Programme Duration

The duration of study is projected for two (2)  years across four administrative semesters and a summer internship/externship component.

Programme Fees

Programme fees are Twenty Thousand Dollars ($20,000.00) JMD per year which does not include miscellaneous fees.

  • Fees are payable before completion of semester
  • Additional fees apply to international students
Programme Study Hours

Students are required to attend classes  held daily from 8:30am to 4:30pm. Please note classes are online and face-to-face depending on module.

All students are expected to complete a work internship, externship programme and this is a necessary component for graduation.