Principles of Marketing

UCCA Allied Healthcare OAD Programme

COURSE DESCRIPTION

This introductory course in marketing will expose students to the fundamentals and principles of marketing. Participants will gain a general knowledge of marketing, marketing research, consumer behavior, designing and developing products and the pricing and placing of products. Emphasis will be placed during the course on the application of the marketing principles to real world situations.
The application deadline for this course is February 1, 2024.